This fertilizer packaging concept for FoxFarm explores bold illustration and expressive typography to create a design that stands out within garden retail environments. The piece emphasizes visual impact while maintaining a connection to the brand’s organic and agricultural roots.

The design uses layered imagery and color to reflect themes of soil health, growth, and cultivation, creating a dynamic system that feels both natural and energetic.

Illustrations were developed in Adobe Fresco and refined as vector elements in Adobe Illustrator. Final layout, packaging composition, and production details were completed in Adobe Photoshop and Adobe InDesign.